Google Discover is a personalized content discovery platform that provides users with a feed of articles, news, and videos based on their interests and search history. It was launched in 2017 as a revamp of Google Feed, and it has quickly become one of the most popular features of the Google app and mobile search.
If you’re a blogger or content creator, optimizing your content for Google Discover can help you reach a wider audience and drive more traffic to your website. In this article, we’ll explore what Google Discover is, how it works, and share some tips on how to optimize your content for this platform.
What is Google Discover?
Google Discover is a personalized content feed that appears on the Google app and mobile search. It provides users with articles, news, and videos based on their interests and search history. The content is curated by Google’s algorithms, which use machine learning to analyze users’ browsing history, search queries, and app activity to provide relevant and engaging content.
The content on Google Discover is presented in a visually appealing format, with large images and engaging headlines. Users can swipe up or down to see more content, or tap on an article to read it in full. They can also customize their feed by following or unfollowing topics and sources, and give feedback on the content they see by indicating whether they like or dislike it.
Google Discover is available on both Android and iOS devices, and it’s integrated into the Google app and mobile search. It’s also available on some Google products, such as the Google homepage on mobile.
How Does Google Discover Work?
Google Discover uses machine learning algorithms to analyze users’ browsing history, search queries, and app activity to provide relevant and engaging content. The algorithms take into account factors such as location, search history, and time of day to present the most relevant content to each user.
The content on Google Discover is sourced from a variety of
different places-
- Websites and blogs: Google uses its web crawler to index content from websites and blogs, and presents this content to users based on their interests.
- News sites: Google works with a variety of news publishers to present the
latest news stories to users.
- YouTube: Google also presents videos from YouTube channels that users may be
interested in.
- Google Assistant: If users have linked their Google Assistant to their Google
account, the content they see on Google Discover may be influenced by their interactions with the Assistant.
Google Discover also takes into account the user’s location and time of day when presenting content. For example, if a user searches for “best coffee shops near me” in the morning, they may see articles about the best breakfast spots in their area. If they search for the same query in the afternoon, they may see articles about the best places to grab a coffee on-the-go.
How to Optimize Your Content for Google Discover
If you’re a blogger or content creator, optimizing your content for Google Discover can help you reach a wider audience and drive more traffic to your website.
Create High-Quality Content
The first and most important step in optimizing your content for Google Discover is to create high-quality, engaging content. This means focusing on topics that are relevant and interesting to your target audience, and writing in a way that is informative and engaging. Google Discover favors content that is visually appealing, so make sure to include high-quality images and videos in your articles. You should also focus on writing headlines and meta descriptions that are eye-catching and attention-grabbing.
Optimize for Mobile
Google Discover is primarily used on mobile devices, so it’s important to optimize your content for mobile. This means using a mobile-responsive design for your website, with a layout that looks good on smaller screens. You should also make sure that your content loads quickly, as users may quickly lose interest if they have to wait for a slow-loading page.
Use Relevant Keywords
Google Discover uses machine learning algorithms to analyze
users’ search queries and interests, so using relevant keywords in your content
can help it appear in users’ feeds. Use tools like Google Keyword Planner or
SEMrush to find keywords that are relevant to your topic, and incorporate them
naturally into your content.
Use Structured Data Markup
Structured data markup can help Google understand the content of your pages and present it in a more visually appealing format in Google Discover. Use tools like Google’s Structured Data Markup Helper to add structured data to your pages, which can help your content appear in Google Discover.
Optimize for Topic Clusters
Google Discover focuses on presenting content around topics that users are interested in, so optimizing your content around topic clusters can help it appear in users’ feeds. This means creating content around a central topic, and then linking to related content on your site. Use internal linking to help Google understand the relationships between your content, and use tools like Google’s Topic Layer to identify related topics and keywords.
Use Social Media to Promote Your Content
While Google Discover doesn’t rely on social signals to determine what content to show, promoting your content on social media can help drive traffic to your site and increase engagement. Share your content on social media channels like Twitter, Facebook, and LinkedIn, and encourage your followers to like, comment, and share.
Monitor Your Performance
Like with any optimization strategy, it’s important to monitor your performance to see what’s working and what’s not. Use tools like Google Analytics to track your traffic and engagement, and use Google Search Console to see how your content is performing in search. This will help you identify areas for improvement and adjust your strategy as needed.
Conclusion
Google Discover is a powerful content discovery platform that can help bloggers and content creators reach a wider audience and drive more traffic to their sites. By creating high-quality, engaging content that is optimized for mobile, relevant keywords, and topic clusters, you can increase your chances of appearing in users’ feeds. Use structured data markup to help Google understand the content of your pages, and monitor your performance to see what’s working and what’s not. With these tips, you can optimize your content for Google Discover and reach a whole new audience of potential readers and customers.
